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Be sure to offer enough extra features to VIP users to justify the cost of the membership; you’ll want to test this carefully.
Offline monetization through live events Many dating companies have begun hosting local dating events such as speed dating, charity auctions and local dating mixers as an extension of their online services, bringing virtual users together in the “real” world, along with a sense of authenticity to online dating.
In most cases, the CPA (cost per action) model is preferred by both dating sites and affiliates, but sometimes CPC (cost per click) can work as well.
Increase your odds of success with affiliates by displaying deals from businesses relevant to the dating industry such as florists, jewelers or candy stores.
If your dating site is niche, consider working with affiliates that cater to that niche.
If it matches up with your site’s target customer and overall structure, allowing users to send gifts to one another is one of the hottest and newest ways niche dating sites are monetizing their membership base.
Fair warning: this method will only be successful for your site if you make it easy for users to make micropayments.
If you choose to go this route, be sure your payment gateway can tokenize and store card data for repeat purchases; your users will not want to re-enter their payment information for each transaction.
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Some online dating sites opt to have users pay to use their site’s services, usually by charging them a monthly or annual membership fee that’s billed at regular intervals.
The paid membership model promises sites revenue from every user who signs up, but may show slower user growth when compared to free dating sites.
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