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The program blended national news headlines, interviews with newsmakers, lifestyle features, other light news and gimmicks (including the presence of the chimpanzee J.Fred Muggs who served as the show's mascot during the early years), and local news updates from the network's stations.It has spawned several other shows of a similar type, including ABC's Good Morning America, and CBS' now-defunct The Early Show.In other countries, the format was copied – most notably in the United Kingdom with the BBC's Breakfast Time and TV-am's Good Morning Britain, and in Canada with Canada AM on CTV.the segment of the Today Show feed already in progress in their corresponding time zone or to their local newscast).During the first three and a half hours of the program, local affiliates are offered a five-minute window at :25 and :55 minutes past the hour to insert a local newsbreak (which usually also includes a local forecast, and in large and mid-sized markets, a brief traffic report) and local advertisements, although the show provides additional segments for those affiliates who do not provide such a news insert.Certain NBC affiliates that produce an additional morning newscast for a sister station or digital subchannel may pre-tape the local inserts aired during the first one to two hours of Today to focus production responsibilities on their local broadcast.Starting in June 2014, Sirius XM Satellite Radio began simulcasting Today on a new channel called "Today Show Radio", Channel 108, with The Best of Today starting at 6a.m. On Mondays The Hoda Show with Hoda Kotb is broadcast exclusive on the Today Show Radio channel.
The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities).NBC stations in some markets, such as WYFF in Greenville, South Carolina, air the third and fourth hours of Today on tape delay. When breaking news stories warrant, Today will broadcast a live West Coast edition.In August 2013, Today released a mobile app for smartphones and tablets. The live updates typically do not last longer than the a.m.On July 9, 1962, the program returned to a street-side studio in the space then occupied by the Florida Showcase.Each day, the Today production crew would have to move the Florida-related tourism merchandise off the floor and wheel in the Today news set, desks, chairs and cameras. Eastern Time, the news set would be put away and the tourism merchandise returned to the floor.